The language of advertising: Who controls quality?

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Bibliographic Details
Authors: Wyckham, Robert G. (Author) ; Banting, Peter M. (Author) ; Wensley, Anthony K. P. (Author)
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: 1984
In: Journal of business ethics
Year: 1984, Volume: 3, Issue: 1, Pages: 47-53
Further subjects:B Economic Growth
Online Access: Volltext (JSTOR)
Volltext (lizenzpflichtig)
Description
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/BF00381713