The True Worldliness of Advertising: Apologia Pro Vita Mea
The case against advertising is easy to make. In 1994, the Vatican's Pontifical Council on Social Communications published a thoughtful, balanced document on “Ethics in Advertising,” presenting both positive and negative aspects of the practice. The Vatican focused on rational product selection...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Sage Publ.
2003
|
| In: |
Theology today
Year: 2003, Volume: 60, Issue: 3, Pages: 384-396 |
| Online Access: |
Volltext (lizenzpflichtig) |
| Parallel Edition: | Non-electronic
|
MARC
| LEADER | 00000naa a22000002 4500 | ||
|---|---|---|---|
| 001 | 1784227234 | ||
| 003 | DE-627 | ||
| 005 | 20211230043930.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 211230s2003 xx |||||o 00| ||eng c | ||
| 024 | 7 | |a 10.1177/004057360306000308 |2 doi | |
| 035 | |a (DE-627)1784227234 | ||
| 035 | |a (DE-599)KXP1784227234 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 084 | |a 1 |2 ssgn | ||
| 100 | 1 | |a Prewitt, Michael |e VerfasserIn |4 aut | |
| 245 | 1 | 4 | |a The True Worldliness of Advertising: Apologia Pro Vita Mea |
| 264 | 1 | |c 2003 | |
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 520 | |a The case against advertising is easy to make. In 1994, the Vatican's Pontifical Council on Social Communications published a thoughtful, balanced document on “Ethics in Advertising,” presenting both positive and negative aspects of the practice. The Vatican focused on rational product selection based on a comparison of product qualities. The author, as a practitioner of advertising in the United States, offers an alternative view of advertising as a brand-building, relationship-building enterprise. Advertising can help initiate and sustain healthy commercial exchanges. A career in advertising can be pursued with good conscience when the good internal to the practice of advertising is creating these positive exchanges. | ||
| 773 | 0 | 8 | |i Enthalten in |t Theology today |d London [u.a.] : Sage Publ., 1944 |g 60(2003), 3, Seite 384-396 |h Online-Ressource |w (DE-627)341343897 |w (DE-600)2067097-7 |w (DE-576)325341001 |x 2044-2556 |7 nnns |
| 773 | 1 | 8 | |g volume:60 |g year:2003 |g number:3 |g pages:384-396 |
| 776 | |i Erscheint auch als |n Druckausgabe |w (DE-627)1645534472 |k Non-Electronic | ||
| 856 | 4 | 0 | |u https://doi.org/10.1177/004057360306000308 |x Resolving-System |z lizenzpflichtig |3 Volltext |
| 935 | |a mteo | ||
| 951 | |a AR | ||
| ELC | |a 1 | ||
| ITA | |a 1 |t 1 | ||
| LOK | |0 000 xxxxxcx a22 zn 4500 | ||
| LOK | |0 001 4027970306 | ||
| LOK | |0 003 DE-627 | ||
| LOK | |0 004 1784227234 | ||
| LOK | |0 005 20211230043930 | ||
| LOK | |0 008 211230||||||||||||||||ger||||||| | ||
| LOK | |0 035 |a (DE-Tue135)IxTheo#2021-12-20#0CD0A2AF4FCC6D9F221FF780B526D7376212FA08 | ||
| LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
| LOK | |0 092 |o n | ||
| LOK | |0 852 |a DE-Tue135 | ||
| LOK | |0 852 1 |9 00 | ||
| LOK | |0 935 |a ixzs |a ixrk |a zota | ||
| ORI | |a SA-MARC-ixtheoa001.raw | ||