The True Worldliness of Advertising: Apologia Pro Vita Mea
The case against advertising is easy to make. In 1994, the Vatican's Pontifical Council on Social Communications published a thoughtful, balanced document on “Ethics in Advertising,” presenting both positive and negative aspects of the practice. The Vatican focused on rational product selection...
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Sage Publ.
2003
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| In: |
Theology today
Year: 2003, Volume: 60, Issue: 3, Pages: 384-396 |
| Online Access: |
Volltext (lizenzpflichtig) |
| Parallel Edition: | Non-electronic
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| Summary: | The case against advertising is easy to make. In 1994, the Vatican's Pontifical Council on Social Communications published a thoughtful, balanced document on “Ethics in Advertising,” presenting both positive and negative aspects of the practice. The Vatican focused on rational product selection based on a comparison of product qualities. The author, as a practitioner of advertising in the United States, offers an alternative view of advertising as a brand-building, relationship-building enterprise. Advertising can help initiate and sustain healthy commercial exchanges. A career in advertising can be pursued with good conscience when the good internal to the practice of advertising is creating these positive exchanges. |
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| ISSN: | 2044-2556 |
| Contains: | Enthalten in: Theology today
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| Persistent identifiers: | DOI: 10.1177/004057360306000308 |