Contesting dishonesty: when and why perspective-taking decreases ethical tolerance of marketplace deception
Deception is common in the marketplace where individuals pursue self-interests from their perspectives. Extant research suggests that perspective-taking, a cognitive process of putting oneself in other's situation, increases consumers' ethical tolerance for marketers' deceptive behavi...
| Authors: | ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2022
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| In: |
Journal of business ethics
Year: 2022, Volume: 175, Issue: 1, Pages: 117-133 |
| Further subjects: | B
Perspective-taking
B Aufsatz in Zeitschrift B Moral self-awareness B Ethical tolerance |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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| 520 | |a Deception is common in the marketplace where individuals pursue self-interests from their perspectives. Extant research suggests that perspective-taking, a cognitive process of putting oneself in other's situation, increases consumers' ethical tolerance for marketers' deceptive behaviors. By contrast, the current research demonstrates that consumers (as observers) who take the dishonest marketers’ perspective (vs. not) become less tolerant of deception when consumers' moral self-awareness is high. This effect is driven by moral self-other differentiation as consumers contemplate deception from the marketers' perspective: high awareness of the "moral self" motivates consumers to distance themselves from the "immoral other." The findings shed new light on how self-morality can vicariously shape social consideration in ethical judgments. | ||
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