McDonaldisation, Masala McGospel and Om Economics: Televangelism in Contemporary India. By Jonathan D. James

In India, where there is general appreciation of Western and especially American culture thanks to globalisation, religion (Hinduism, in particular) is perceived to represent Indian culture and so the preference is for it not to indicate any western influence. Jonathan D. James illustrates this well...

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Bibliographic Details
Main Author: Nadadur Kannan, Rajalakshmi (Author)
Format: Electronic Review
Language:English
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Published: Oxford University Press 2011
In: Literature and theology
Year: 2011, Volume: 25, Issue: 4, Pages: 456-458
Review of:McDonaldisation, Masala McGospel, and om economics (New Delhi : SAGE Publications, 2010) (Nadadur Kannan, Rajalakshmi)
McDonaldisation, Masala McGospel and Om economics (Delhi : SAGE Publ., 2010) (Nadadur Kannan, Rajalakshmi)
McDonaldisation, Masala McGospel, and om economics (Delhi : SAGE, 2010) (Nadadur Kannan, Rajalakshmi)
McDonaldisation, Masala McGospel, and om economics (Los Angeles [u.a.] : SAGE Publ., 2010) (Nadadur Kannan, Rajalakshmi)
Further subjects:B Book review
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Summary:In India, where there is general appreciation of Western and especially American culture thanks to globalisation, religion (Hinduism, in particular) is perceived to represent Indian culture and so the preference is for it not to indicate any western influence. Jonathan D. James illustrates this well in his book McDonaldisation, Masala McGospel and Om Economics: Televangelism in Contemporary India. The book is a study of Charismatic Christianity preached by televangelists in India, and the author uses a range of methodologies such as thematic content analysis, ethnography, survey and interviews to do this.
ISSN:1477-4623
Contains:Enthalten in: Literature and theology
Persistent identifiers:DOI: 10.1093/litthe/frr019