Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers?: an empirical study
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Inderscience
2021
|
| In: |
International journal of Islamic marketing and branding
Year: 2021, Volume: 6, Issue: 1, Pages: 36-59 |
| Further subjects: | B
Muslim consumers
B Islamic Ethics B Islamic marketing B unethical advertising B brand credibility B Aufsatz in Zeitschrift B Islamic religiosity B Islamic advertising |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
MARC
| LEADER | 00000caa a2200000 4500 | ||
|---|---|---|---|
| 001 | 1779828470 | ||
| 003 | DE-627 | ||
| 005 | 20220519100532.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 211130s2021 xx |||||o 00| ||eng c | ||
| 024 | 7 | |a 10.1504/IJIMB.2021.117593 |2 doi | |
| 035 | |a (DE-627)1779828470 | ||
| 035 | |a (DE-599)KXP1779828470 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 084 | |a 0 |2 ssgn | ||
| 100 | 1 | |a Raza, Ahmed |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? |b an empirical study |c Ahmed Raza |
| 264 | 1 | |c 2021 | |
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 601 | |a Organisation | ||
| 650 | 4 | |a Islamic religiosity | |
| 650 | 4 | |a Muslim consumers | |
| 650 | 4 | |a Islamic advertising | |
| 650 | 4 | |a brand credibility | |
| 650 | 4 | |a Islamic Ethics | |
| 650 | 4 | |a unethical advertising | |
| 650 | 4 | |a Islamic marketing | |
| 655 | 4 | |0 (DE-206)49 |a Aufsatz in Zeitschrift |5 DE-206 | |
| 773 | 0 | 8 | |i Enthalten in |t International journal of Islamic marketing and branding |d Olney : Inderscience, 2015 |g 6(2021), 1, Seite 36-59 |h Online-Ressource |w (DE-627)834070073 |w (DE-600)2831720-8 |w (DE-576)443510679 |x 2055-0952 |7 nnns |
| 773 | 1 | 8 | |g volume:6 |g year:2021 |g number:1 |g pages:36-59 |
| 856 | 4 | 0 | |u https://www.inderscienceonline.com/doi/pdf/10.1504/IJIMB.2021.117593 |x Verlag |z lizenzpflichtig |
| 856 | 4 | 0 | |u https://doi.org/10.1504/IJIMB.2021.117593 |x Resolving-System |z lizenzpflichtig |
| 936 | u | w | |d 6 |j 2021 |e 1 |h 36-59 |
| 951 | |a AR | ||
| ELC | |a 1 | ||
| ORI | |a SA-MARC-ixtheo_oa001.raw | ||
| REL | |a 1 | ||
| SUB | |a REL | ||