Business as Mission Through the Lens of Development

Coming out of mission efforts focused on evangelism, the rising Business as Mission movement stakes a claim to effective holistic mission by focusing on profit, evangelism, and development. Research indicates, however, that the development aspect of this `triple bottom line' is significantly we...

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Bibliographic Details
Authors: Bronkema, David (Author) ; Brown, Christopher M. (Author)
Format: Electronic Article
Language:English
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Published: Sage 2009
In: Transformation
Year: 2009, Volume: 26, Issue: 2, Pages: 82-88
Further subjects:B Social Justice
B Development
B business as mission
B Social Movements
B Missions
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Summary:Coming out of mission efforts focused on evangelism, the rising Business as Mission movement stakes a claim to effective holistic mission by focusing on profit, evangelism, and development. Research indicates, however, that the development aspect of this `triple bottom line' is significantly weak. If, in fact, Business as Mission efforts were to incorporate the social and political dimensions of development, there would be great potential for a partnership with grassroots organizations to bring about deep-reaching social transformation.
ISSN:1759-8931
Contains:Enthalten in: Transformation
Persistent identifiers:DOI: 10.1177/0265378809103384