God’s Marketeer: Changing Perceptions of Billy Graham’s 1954 Crusade in the Dutch Media
This article deals with the reception of Billy Graham and modern evangelicalism in the fragmented society of the Netherlands in 1954. It takes its departure from the stream of newspaper articles published between February and June in response to the Greater London Crusade and Graham’s first large sc...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Amsterdam University Press
2021
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| In: |
European journal of theology
Year: 2021, Volume: 30, Issue: 2, Pages: 312-344 |
| IxTheo Classification: | KAJ Church history 1914-; recent history KBD Benelux countries KDG Free church RH Evangelization; Christian media ZG Media studies; Digital media; Communication studies |
| Further subjects: | B
The Netherlands
B Greater London Crusade B Europe B Dutch society 1950-1960 B Evangelism B Evangelical Movement / Evangelicalism B Secularisation B Billy Graham |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Summary: | This article deals with the reception of Billy Graham and modern evangelicalism in the fragmented society of the Netherlands in 1954. It takes its departure from the stream of newspaper articles published between February and June in response to the Greater London Crusade and Graham’s first large scale rally in Amsterdam’s Olympic Stadium. The analysis of the reports in different newspapers, which represent the different social groups (catholic, protestant, socialist and liberal) in Dutch society, reveals a significant shift in the way Billy Graham was perceived: from initial scepticism to mild appreciation. This change in press coverage, it is concluded, is mainly due to the different way in which Billy Graham presented himself compared with the large-scale publicity which surrounded his campaign. |
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| ISSN: | 2666-9730 |
| Contains: | Enthalten in: European journal of theology
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| Persistent identifiers: | DOI: 10.5117/EJT2021.2.005.ABRA |