What a Friend We Have in Facebook: Norwegian Christian Churches’ Use of Social Media
This study examines how Christian churches in Norway use social media. The key finding is that the churches do not take extensive advantage of the opportunities for two-way communication offered by the platforms, but primarily use their social media channels to promote church activities or broadcast...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Routledge, Taylor and Francis Group
2021
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| In: |
Journal of media and religion
Year: 2021, Volume: 20, Issue: 3, Pages: 123-142 |
| Standardized Subjects / Keyword chains: | B
Norway
/ Church
/ Social media
|
| IxTheo Classification: | CD Christianity and Culture CH Christianity and Society KBE Northern Europe; Scandinavia RG Pastoral care RK Charity work |
| Online Access: |
Volltext (kostenfrei) |
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| 520 | |a This study examines how Christian churches in Norway use social media. The key finding is that the churches do not take extensive advantage of the opportunities for two-way communication offered by the platforms, but primarily use their social media channels to promote church activities or broadcast content without inviting a dialogue. Based on the churches’ own stated appreciation for building relationships, as well as existing research from media and communication studies, media and religion studies, and studies within strategic communication, this article argues for a stronger focus on the ritual and relational aspects of online communication from the church organizations. | ||
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