What a Friend We Have in Facebook: Norwegian Christian Churches’ Use of Social Media

This study examines how Christian churches in Norway use social media. The key finding is that the churches do not take extensive advantage of the opportunities for two-way communication offered by the platforms, but primarily use their social media channels to promote church activities or broadcast...

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Bibliographic Details
Main Author: Hodøl, Hans-Olav (Author)
Format: Electronic Article
Language:English
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Published: Routledge, Taylor and Francis Group 2021
In: Journal of media and religion
Year: 2021, Volume: 20, Issue: 3, Pages: 123-142
Standardized Subjects / Keyword chains:B Norway / Church / Social media
IxTheo Classification:CD Christianity and Culture
CH Christianity and Society
KBE Northern Europe; Scandinavia
RG Pastoral care
RK Charity work
Online Access: Volltext (kostenfrei)
Description
Summary:This study examines how Christian churches in Norway use social media. The key finding is that the churches do not take extensive advantage of the opportunities for two-way communication offered by the platforms, but primarily use their social media channels to promote church activities or broadcast content without inviting a dialogue. Based on the churches’ own stated appreciation for building relationships, as well as existing research from media and communication studies, media and religion studies, and studies within strategic communication, this article argues for a stronger focus on the ritual and relational aspects of online communication from the church organizations.
ISSN:1534-8415
Contains:Enthalten in: Journal of media and religion
Persistent identifiers:DOI: 10.1080/15348423.2021.1954829