Converting the Masses: Advertising Nature and Gender in the Post #MeToo Movement Era
Drawing on the work of Naomi Wolf who described a transition in commercial advertising inspired by the feminist movement, I examine the ways commercial marketing strategies have changed in the wake of the election of Donald Trump and the #MeToo movement. This shift illuminates the ideological functi...
| Otros títulos: | "Special Issue: Engendering Nature" |
|---|---|
| Autor principal: | |
| Tipo de documento: | Electrónico Artículo |
| Lenguaje: | Inglés |
| Verificar disponibilidad: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado: |
2021
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| En: |
Journal for the study of religion, nature and culture
Año: 2021, Volumen: 15, Número: 1, Páginas: 83-113 |
| (Cadenas de) Palabra clave estándar: | B
USA
/ Feminismo
/ Movimiento social
/ Anzeigengestaltung
/ Papel de género
/ Naturaleza
/ Werbebotschaft
/ Historia 2004-2019
|
| Clasificaciones IxTheo: | AD Sociología de la religión AG Vida religiosa KBQ América del Norte ZB Sociología |
| Otras palabras clave: | B
Nature
B Donald Trump B Religión B Commercial advertising B Gender B #MeToo |
| Acceso en línea: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Sumario: | Drawing on the work of Naomi Wolf who described a transition in commercial advertising inspired by the feminist movement, I examine the ways commercial marketing strategies have changed in the wake of the election of Donald Trump and the #MeToo movement. This shift illuminates the ideological functions of advertisements with regard to understandings of gender and nature. Employing Benson Saler's family resemblances approach, and further drawing on the work of David Chidester and Katheryn Lofton I show that advertisements function in religion-resembling ways in pop culture. By examining a number of corporate advertisements between 2004 and 2019, I show a shift in some corporations'marketing strategies in light of political tensions concerning sexual harassment and climate change in the United States. These changing strategies also represent a call to action by forming community around shared causes, urging consumers to choose wisely and think about something bigger than themselves. |
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| ISSN: | 1749-4915 |
| Obras secundarias: | Enthalten in: Journal for the study of religion, nature and culture
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| Persistent identifiers: | DOI: 10.1558/jsrnc.39591 |
