An empirical analysis of digital marketing impact on consumer buying behaviour: the case of North Macedonia
| Authors: | ; |
|---|---|
| 格式: | 電子 Article |
| 語言: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| 出版: |
2020
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| In: |
International journal of Islamic marketing and branding
Year: 2020, 卷: 5, 發布: 4, Pages: 247-257 |
| Further subjects: | B
digital marketing
B purchase decision B Aufsatz in Zeitschrift B North Macedonia B Developing Countries B consumer buying behaviour B digital channels |
| 在線閱讀: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| ISSN: | 2055-0952 |
|---|---|
| Contains: | Enthalten in: International journal of Islamic marketing and branding
|
| Persistent identifiers: | DOI: 10.1504/IJIMB.2020.114377 |