An empirical analysis of digital marketing impact on consumer buying behaviour: the case of North Macedonia
| Authors: | ; |
|---|---|
| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Inglês |
| Verificar disponibilidade: | HBZ Gateway |
| Journals Online & Print: | Carregar...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publicado em: |
Inderscience
2020
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| Em: |
International journal of Islamic marketing and branding
Ano: 2020, Volume: 5, Número: 4, Páginas: 247-257 |
| Outras palavras-chave: | B
digital marketing
B purchase decision B Aufsatz in Zeitschrift B North Macedonia B Developing Countries B consumer buying behaviour B digital channels |
| Acesso em linha: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| ISSN: | 2055-0952 |
|---|---|
| Obras secundárias: | Enthalten in: International journal of Islamic marketing and branding
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| Persistent identifiers: | DOI: 10.1504/IJIMB.2020.114377 |