Purchase intention of customers towards luxury brands in North Macedonia: theory of planned behaviour approach
| VerfasserInnen: | ; |
|---|---|
| Medienart: | Elektronisch Aufsatz |
| Sprache: | Englisch |
| Verfügbarkeit prüfen: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Veröffentlicht: |
2020
|
| In: |
International journal of Islamic marketing and branding
Jahr: 2020, Band: 5, Heft: 2, Seiten: 99-113 |
| weitere Schlagwörter: | B
luxury brands
B TPB B brand image B Aufsatz in Zeitschrift B North Macedonia B customer intention B quality and price B dissimilarity B Theory of planned behaviour |
| Online-Zugang: |
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