Purchase intention of customers towards luxury brands in North Macedonia: theory of planned behaviour approach
| Autores principales: | ; |
|---|---|
| Tipo de documento: | Electrónico Artículo |
| Lenguaje: | Inglés |
| Verificar disponibilidad: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado: |
2020
|
| En: |
International journal of Islamic marketing and branding
Año: 2020, Volumen: 5, Número: 2, Páginas: 99-113 |
| Otras palabras clave: | B
luxury brands
B TPB B brand image B Aufsatz in Zeitschrift B North Macedonia B customer intention B quality and price B dissimilarity B Theory of planned behaviour |
| Acceso en línea: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| ISSN: | 2055-0952 |
|---|---|
| Obras secundarias: | Enthalten in: International journal of Islamic marketing and branding
|
| Persistent identifiers: | DOI: 10.1504/IJIMB.2020.111146 |
