How nationalistic appeals affect foreign luxury brand reputation: a study of ambivalent effects
| Authors: | ; ; |
|---|---|
| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Inglês |
| Verificar disponibilidade: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado em: |
2021
|
| Em: |
Journal of business ethics
Ano: 2021, Volume: 169, Número: 2, Páginas: 261-277 |
| Outras palavras-chave: | B
Reactance
B Sustainable luxury B Aufsatz in Zeitschrift B Nationalistic appeals |
| Acesso em linha: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| ISSN: | 1573-0697 |
|---|---|
| Obras secundárias: | Enthalten in: Journal of business ethics
|
| Persistent identifiers: | DOI: 10.1007/s10551-020-04483-8 |
