How nationalistic appeals affect foreign luxury brand reputation: a study of ambivalent effects
| Autori: | ; ; |
|---|---|
| Tipo di documento: | Elettronico Articolo |
| Lingua: | Inglese |
| Verificare la disponibilità: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Pubblicazione: |
2021
|
| In: |
Journal of business ethics
Anno: 2021, Volume: 169, Fascicolo: 2, Pagine: 261-277 |
| Altre parole chiave: | B
Reactance
B Sustainable luxury B Aufsatz in Zeitschrift B Nationalistic appeals |
| Accesso online: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| ISSN: | 1573-0697 |
|---|---|
| Comprende: | Enthalten in: Journal of business ethics
|
| Persistent identifiers: | DOI: 10.1007/s10551-020-04483-8 |
