CSR actions, brand value, and willingness to pay a premium price for luxury brands: does long-term orientation matter?
主要作者: | |
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其他作者: | ; ; |
格式: | 电子 文件 |
语言: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
出版: |
2021
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In: |
Journal of business ethics
Year: 2021, 卷: 169, 发布: 2, Pages: 241-260 |
Further subjects: | B
Luxury brand value
B Willingness to pay a premium price B Aufsatz in Zeitschrift B Corporate Social Responsibility B Culture |
在线阅读: |
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ISSN: | 1573-0697 |
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Contains: | Enthalten in: Journal of business ethics
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Persistent identifiers: | DOI: 10.1007/s10551-020-04486-5 |