CSR actions, brand value, and willingness to pay a premium price for luxury brands: does long-term orientation matter?

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书目详细资料
主要作者: Diallo, Mbaye Fall (Author)
其他作者: Ben Dahmane Mouelhi, Norchène ; Gadekar, Mahesh ; Schill, Marie
格式: 电子 文件
语言:English
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Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
出版: 2021
In: Journal of business ethics
Year: 2021, 卷: 169, 发布: 2, Pages: 241-260
Further subjects:B Luxury brand value
B Willingness to pay a premium price
B Aufsatz in Zeitschrift
B Corporate Social Responsibility
B Culture
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实物特征
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-020-04486-5