Globalizing Asian religions: management and marketing
This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religi...
| Collaborateurs: | ; ; ; |
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| Type de support: | Électronique Livre |
| Langue: | Anglais |
| Service de livraison Subito: | Commander maintenant. |
| Vérifier la disponibilité: | HBZ Gateway |
| WorldCat: | WorldCat |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publié: |
Amsterdam
Amsterdam University Press
2019
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| Dans: | Année: 2019 |
| Collection/Revue: | Global Asia
8 |
| Sujets non-standardisés: | B
Asia
Religion
B Cults (Asia) B Cults Marketing (Asia) B Asia ; Religion B Cults ; Asia B Cults ; Asia ; Marketing |
| Accès en ligne: |
Volltext (lizenzpflichtig) |
| Édition parallèle: | Erscheint auch als: 9789462981447 |
| Résumé: | This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the 'glocalization' of religions. |
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| Description: | Title from publisher's bibliographic system (viewed on 20 Nov 2020) |
| Description matérielle: | 1 online resource (378 pages), digital, PDF file(s). |
| ISBN: | 978-90-485-3109-7 978-94-6298-144-7 |
