"Our marketing is our goodness": earnest marketing in dissenting organizations
| Autori: | ; |
|---|---|
| Tipo di documento: | Elettronico Articolo |
| Lingua: | Inglese |
| Verificare la disponibilità: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Pubblicazione: |
2020
|
| In: |
Journal of business ethics
Anno: 2020, Volume: 164, Fascicolo: 4, Pagine: 731-744 |
| Altre parole chiave: | B
Ethnography
B Dissenting organizations B Aufsatz in Zeitschrift B Marketing |
| Accesso online: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| ISSN: | 1573-0697 |
|---|---|
| Comprende: | Enthalten in: Journal of business ethics
|
| Persistent identifiers: | DOI: 10.1007/s10551-019-04396-1 |
