Conflicting Semiotic and Halal Cue Signal for Halal Malaysia Brand Equity
| Authors: | ; ; ; ; |
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| Format: | Print Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2018
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| In: |
Proceedings of the 3rd International Halal Conference (INHAC 2016)
Year: 2018, Pages: 119-130 |
| ISBN: | 9811072566 |
|---|---|
| Contains: | Enthalten in: Proceedings of the 3rd International Halal Conference (INHAC 2016)
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