Brand repositioning of Egypt's muslim brotherhood: do you see what I see, views from the female electorate?

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Bibliographic Details
Authors: McPherson, Mark (Author) ; Ismail, Monia Mohsen (Author)
Format: Print Article
Language:English
Check availability: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: 2019
In: International journal of islamic marketing and branding
Year: 2019, Volume: 4, Issue: 3/4, Pages: 261-295
Further subjects:B Egypt's female voters
B freedom and justice party
B Aufsatz in Zeitschrift
B Muslim Brotherhood
B brand repositioning
B political marketing
B 2011 Presidential Elections / Egypt's 2010