Addressing the ethical challenge of market inclusion in base-of-the-pyramid markets: a macromarketing approach
Making transformative services such as healthcare accessible to low-income consumers is an ethical challenge of vital importance to marketers. However, most low-income consumers across the world are excluded from the market for such transformative services because of financial constraints arising fr...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2020
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| In: |
Journal of business ethics
Year: 2020, Volume: 164, Issue: 2, Pages: 243-260 |
| Further subjects: | B
Poverty
B Base of the pyramid B Market inclusion B Aufsatz in Zeitschrift B Subsistence marketplaces |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |