The role of positive word of mouth on the success of convenience store loyalty programs

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Bibliographic Details
Authors: Wishah, Raed (Author) ; Abuhashesh, Mohammad (Author) ; Sumadi, Mohammad Ahmad (Author)
Format: Electronic/Print Article
Language:English
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Published: Inderscience Enterprises Ltd 2019
In: International journal of islamic marketing and branding
Year: 2019, Volume: 4, Issue: 2, Pages: 95-103
Further subjects:B Aufsatz in Zeitschrift
Online Access: Volltext (doi)

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