The role of positive word of mouth on the success of convenience store loyalty programs
| Authors: | ; ; |
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| Format: | Electronic/Print Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Inderscience Enterprises Ltd
2019
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| In: |
International journal of islamic marketing and branding
Year: 2019, Volume: 4, Issue: 2, Pages: 95-103 |
| Further subjects: | B
Aufsatz in Zeitschrift
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| Online Access: |
Volltext (doi) |
| ISSN: | 2055-0944 |
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| Contains: | Enthalten in: International journal of islamic marketing and branding
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| Persistent identifiers: | DOI: 10.1504/IJIMB.2019.104532 |