It Isn't Just about the Money: The Implicit Religion of Amway Corporation

Half-way along the continuum linking religious and secular organizations can be found quasi-religious organizations, an example of hybridization characterized by the concurrence of commercial activity and symbolic practices connected with an implicitly religious dimension. Amway Corporation (a compa...

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Published in:Implicit religion
Main Authors: Palmisano, Stefania ca. 21. Jh.; Pannofino, Nicola (Author)
Format: Electronic Article
Language:English
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Published: [2013]
In:Implicit religion
Year: 2013, Volume: 16, Issue: 1, Pages: 27-46
Further subjects:B ETHNOLOGY
B Quasi-religious Organizations
B DIRECT selling
B Amway Corporation
B Implicit Religion
B Religious Conversion
B IMPLICIT religion
B AMWAY Corp
B CONVERSION (Religion)
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Summary:Half-way along the continuum linking religious and secular organizations can be found quasi-religious organizations, an example of hybridization characterized by the concurrence of commercial activity and symbolic practices connected with an implicitly religious dimension. Amway Corporation (a company operating in the direct-selling sector) is a representative example. This article presents the findings of ethnography carried out in Amway's Italian context. In particular, it dwells on qualitative interviews conducted with sales operatives. From an analysis of the textual corpus, it becomes clear that belonging to the organization implies an experience of identity-transformation analogous to that of religious conversion.
ISSN:1743-1697
Persistent identifiers:DOI: 10.1558/imre.v16i1.27