The Marketing of a Media Mogul: "Brand Luther"

The article the life of the late priest Martin Luther in relation to author Andrew Pettegree's book "Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe - And Started the Protestant Reformation" and Luther&...

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Bibliographic Details
Subtitles:Luther 500+1
Main Author: Maschke, Timothy 1947- (Author)
Contributors: Pettegree, Andrew 1957- (Bibliographic antecedent)
Format: Electronic Review
Language:English
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Published: Sixteenth Century Journal Publishers, Inc. [2018]
In: The sixteenth century journal
Year: 2018, Volume: 49, Issue: 4, Pages: 1118-1121
Review of:Brand Luther (New York : Penguin Press, 2015) (Maschke, Timothy)
IxTheo Classification:FB Theological education
KAG Church history 1500-1648; Reformation; humanism; Renaissance
KDD Protestant Church
RH Evangelization; Christian media
Further subjects:B Pettegree, Andrew
B PRINTERS (Persons); History
B PRINTING industry
B Wittenberg (Saxony-Anhalt, Germany)
B Book review
B PUBLIC communication
B BRAND Luther: How an Unheralded Monk Turned His Small Town Into a Center of Publishing, Made Himself the Most Famous Man in Europe & Started the Protestant Reformation (Book)
B Reformation
B Germany
B Luther, Martin, 1483-1546