The Marketing of a Media Mogul: "Brand Luther"
The article the life of the late priest Martin Luther in relation to author Andrew Pettegree's book "Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe - And Started the Protestant Reformation" and Luther&...
| Summary: | The article the life of the late priest Martin Luther in relation to author Andrew Pettegree's book "Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe - And Started the Protestant Reformation" and Luther's impact on the printing industry in Germany. Printers in Wittenberg, Germany in 1502-1517 are addressed, along with Luther's ability to communicate clearly with the public. |
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| Item Description: | Der Rubrikentitel ist aus dem Inhaltsverzeichnis ersichtlich |
| ISSN: | 2326-0726 |
| Contains: | Enthalten in: The sixteenth century journal
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