The Marketing of a Media Mogul: "Brand Luther"
The article the life of the late priest Martin Luther in relation to author Andrew Pettegree's book "Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe - And Started the Protestant Reformation" and Luther&...
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| 245 | 1 | 4 | |a The Marketing of a Media Mogul |b "Brand Luther" |c Timothy Maschke (Concordia University Wisconsin, ermeritus) |
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| 520 | |a The article the life of the late priest Martin Luther in relation to author Andrew Pettegree's book "Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe - And Started the Protestant Reformation" and Luther's impact on the printing industry in Germany. Printers in Wittenberg, Germany in 1502-1517 are addressed, along with Luther's ability to communicate clearly with the public. | ||
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| 650 | 4 | |a Luther, Martin, 1483-1546 | |
| 650 | 4 | |a Pettegree, Andrew | |
| 650 | 4 | |a PRINTERS (Persons); History | |
| 650 | 4 | |a PRINTING industry | |
| 650 | 4 | |a PUBLIC communication | |
| 650 | 4 | |a Reformation | |
| 650 | 4 | |a Wittenberg (Saxony-Anhalt, Germany) | |
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| 773 | 1 | 8 | |g volume:49 |g year:2018 |g number:4 |g pages:1118-1121 |
| 787 | 0 | 8 | |i Rezension von |a Pettegree, Andrew, 1957 - |t Brand Luther |d New York : Penguin Press, 2015 |h xvi, 383 Seiten |w (DE-627)1617958611 |w (DE-576)453881343 |z 9781594204968 |
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