A Test and Expansion of the Fishbein Model on Religious Attitudes and Behavior in Thailand

Fishbein's reasoned action model of relationships among attitude, subjec- tive norm, intention, and behavior (Azjen & Fishbein, 1980) was tested on a sample of 110 Thai teachers' college students. The behavior investigated was the culturally well-established religious behavior of merit...

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Bibliographic Details
Authors: Gorsuch, Richard L. 1937- (Author) ; Wakeman, Esther P. (Author)
Format: Electronic Article
Language:English
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Published: Routledge, Taylor & Francis Group [1991]
In: The international journal for the psychology of religion
Year: 1991, Volume: 1, Issue: 1, Pages: 33-40
Online Access: Volltext (Resolving-System)
Description
Summary:Fishbein's reasoned action model of relationships among attitude, subjec- tive norm, intention, and behavior (Azjen & Fishbein, 1980) was tested on a sample of 110 Thai teachers' college students. The behavior investigated was the culturally well-established religious behavior of merit making during Buddhist Lent. The addition of two components to the model was also examined through (a) previous experience with the behavior and (b) a moral or valuative dimension of attitude. Correlational analysis supported the reasoned action model with the inclusion of affective and valuative components to attitude. Sequential multiple-regression analyses showed that subjective norms did not contribute unique variance to the prediction of intention, but previous experience with the behavior and the affective component of attitude both did.
ISSN:1532-7582
Contains:Enthalten in: The international journal for the psychology of religion
Persistent identifiers:DOI: 10.1207/s15327582ijpr0101_5