Religion - marketing's unwitting godparent: a case study of coffee branding and consumer loyalty
| Main Author: | |
|---|---|
| Format: | Print Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Baden-Baden
Nomos
2019
|
| In: |
Media and religion (volume 3)
Year: 2019 |
| Edition: | 1st edition |
| Series/Journal: | Media and religion
volume 3 |
| Standardized Subjects / Keyword chains: | B
Coffee
/ Advertising
/ Religion
/ Symbol
/ Marketing
/ Empirical social research
B Religion (Motif) / Advertising B Religiosity / Marketing / Empirical social research |
| IxTheo Classification: | AA Study of religion AG Religious life; material religion |
| Further subjects: | B
Thesis
|
| Online Access: |
Inhaltstext (Verlag) Table of Contents Literaturverzeichnis |
| Parallel Edition: | Electronic
|
| ISBN: | 3848757990 |
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