Saintly Campaigning: Devotional-Promotional Communication and the U.S. Tour of St. Therese's Relics
This article discusses the public relations campaign for the U.S. tour of St. Therese's relics from 1999 to 2000, from the approach of devotional-promotional communication, a particular form of communication that inspires allegiance for an individual, political entity, or religion. Textual anal...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Routledge, Taylor and Francis Group
[2002]
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| In: |
Journal of media and religion
Year: 2002, Volume: 1, Issue: 2, Pages: 81-104 |
| Online Access: |
Volltext (Resolving-System) |
| Summary: | This article discusses the public relations campaign for the U.S. tour of St. Therese's relics from 1999 to 2000, from the approach of devotional-promotional communication, a particular form of communication that inspires allegiance for an individual, political entity, or religion. Textual analysis of media coverage, survey research, and personal in-depth interviews are used to examine the campaign. The campaign appears to have been successful for organizers in terms of media coverage, attendance, and other effects. |
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| ISSN: | 1534-8415 |
| Contains: | Enthalten in: Journal of media and religion
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| Persistent identifiers: | DOI: 10.1207/S15328415JMR0102_1 |