Spiritual Shopping: The Effects of State-Level Demographics and Religious Economies on the Locations of Psychics, Astrologers, and Christian Bookstores
In this article we utilize state-level data to investigate the factors affecting the location of Christian bookstores, astrologers, and psychics. We distinguish between factors related to general consumption of goods and factors related to religious economies to see if religious products are merely...
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
[2006]
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| In: |
Journal of media and religion
Year: 2006, Volume: 5, Issue: 2, Pages: 91-109 |
| Online Access: |
Volltext (Resolving-System) |
| Summary: | In this article we utilize state-level data to investigate the factors affecting the location of Christian bookstores, astrologers, and psychics. We distinguish between factors related to general consumption of goods and factors related to religious economies to see if religious products are merely another consumption good whose popularity has no relation to the religious environment or if the consumption of these products is related to competition in the religious marketplace. Our results indicate that, whereas the location of astrologers and psychics is strongly related to general consumption related demographic factors, the location of Christian bookstores does not seem to be affected by these factors. Christian bookstores instead reflect the religious composition of state markets. Further, the presence of conservative Protestants appears to have a dampening effect on the location of psychics and astrology studios. |
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| ISSN: | 1534-8415 |
| Contains: | Enthalten in: Journal of media and religion
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| Persistent identifiers: | DOI: 10.1207/s15328415jmr0502_2 |