Muslim consumers' attitudes toward fashion advertising: a conceptual framework

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書目詳細資料
Authors: Salam, Muhammad Talha (Author) ; Muhamad, Nazlida (Author) ; Leong, Vai Shiem (Author)
格式: Print Article
語言:English
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Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
出版: 2018
In: International journal of islamic marketing and branding
Year: 2018, 卷: 3, 發布: 3, Pages: 245-264
Further subjects:B Muslim consumers
B fashion consciousness
B attitudes toward advertising
B Beliefs
B Conceptual Framework
B Aufsatz in Zeitschrift
B fashion advertising
B Religiosity
B behaviours
B Religious Commitment
B attitude theory