Muslim consumers' attitudes toward fashion advertising: a conceptual framework
| Autori: | ; ; |
|---|---|
| Tipo di documento: | Stampa Articolo |
| Lingua: | Inglese |
| Verificare la disponibilità: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Pubblicazione: |
2018
|
| In: |
International journal of islamic marketing and branding
Anno: 2018, Volume: 3, Fascicolo: 3, Pagine: 245-264 |
| Altre parole chiave: | B
Muslim consumers
B fashion consciousness B attitudes toward advertising B Beliefs B Conceptual Framework B Aufsatz in Zeitschrift B fashion advertising B Religiosity B behaviours B Religious Commitment B attitude theory |
| ISSN: | 2055-0944 |
|---|---|
| Comprende: | Enthalten in: International journal of islamic marketing and branding
|
