Muslim consumers' attitudes toward fashion advertising: a conceptual framework

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Détails bibliographiques
Auteur principal: Salam, Muhammad Talha (Auteur)
Collaborateurs: Muhamad, Nazlida ; Leong, Vai Shiem
Type de support: Imprimé Article
Langue:Anglais
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Publié: 2018
Dans: International journal of islamic marketing and branding
Année: 2018, Volume: 3, Numéro: 3, Pages: 245-264
Sujets non-standardisés:B Muslim consumers
B fashion consciousness
B attitudes toward advertising
B Beliefs
B Conceptual Framework
B Aufsatz in Zeitschrift
B fashion advertising
B Religiosity
B behaviours
B Religious Commitment
B attitude theory