Globalizing Asian religions: management and marketing

This volume brings together the insights of theories of management and marketing to give an original, alternative view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. It also provides insights into the way the traditional religions are fi...

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Bibliographic Details
Published in:Global Asia
Contributors: Smith, Wendy 1951- (Editor) ; Nakamaki, Hirochika 1947- (Editor) ; Matsunaga, Louella 1959- (Editor) ; Ramsay, Tamasin 1969- (Editor)
Format: Electronic/Print Book
Language:English
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Published: Amsterdam Amsterdam University Press [2019]
In: Global Asia (8)
Volumes / Articles:Show volumes/articles.
Series/Journal:Global Asia 8
Standardized Subjects / Keyword chains:B Asia / Religion / Globalization
IxTheo Classification:AZ New religious movements
BK Hinduism, Jainism, Sikhism
BL Buddhism
BN Shinto
KBM Asia
Further subjects:B Collection of essays
B Asia
B Globalization
B Religious organization
B Management
B Marketing
Online Access: Table of Contents
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Parallel Edition:Electronic
Description
Summary:This volume brings together the insights of theories of management and marketing to give an original, alternative view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. It also provides insights into the way the traditional religions are fighting back as they lose numbers to NRMs and are forced to adopt innovative proselytizing strategies and a new global mindset. In order to develop this path-breaking theoretical perspective on globalizing Asian religions, eleven authors in this collection have recast their original empirical data on individual Asian religions to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. Others have adopted a national, regional or global focus in relation to the transnational reach of specifically Japanese religions in North and South America, the EU and Africa. The book examines strategies for global proselytization in a variety of local ethnographic contexts, and thus contributes to the scholarly work on the "glocalisation" of religions
ISBN:9462981442
Persistent identifiers:DOI: 10.51177/I9789462981447