The Jerusalem of Jesus: space and Pentecostal-evangelical branding in Orlando’s Holy Land Experience and Eureka Spring’s Holy Land Tour

Jerusalem, Israel, holds a special place as a holy pilgrimage destination for devotees of Christianity and other religions, although travel to the holy sites of Jerusalem is costly and can be difficult for many. For evangelical Protestants (and especially Pentecostals), the significance of Jerusalem...

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Bibliographic Details
Main Author: Goh, Robbie B. H. 1964- (Author)
Format: Electronic/Print Article
Language:English
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Published: Taylor & Francis [2017]
In: Culture and religion
Year: 2017, Volume: 18, Issue: 3, Pages: 296-323
Standardized Subjects / Keyword chains:B USA / Pentecostal churches / Spiritual tourism / Heavenly Jerusalem / Substitute for
IxTheo Classification:AF Geography of religion
HA Bible
KBQ North America
KDG Free church
Further subjects:B spiritual decentralisation and recentralisation
B Holy Land
B Pentecostalism
B Protestant Evangelicalism
B spatial strategies
B Branding
Online Access: Volltext (doi)
Description
Summary:Jerusalem, Israel, holds a special place as a holy pilgrimage destination for devotees of Christianity and other religions, although travel to the holy sites of Jerusalem is costly and can be difficult for many. For evangelical Protestants (and especially Pentecostals), the significance of Jerusalem - as the place where Christ the Messiah lived and accomplished his works - can be mobilised and channelled (decentralised) by creating sites which participate in the spiritual ‘power’ of Jesus Christ. Spiritual ‘power’ in this sense is not dependent on recorded miracles or canonisation by a central religious authority, but in the creation of spaces which through various strategies effectively evoke for their Protestant consumers the ‘authenticity’ of Jesus’ Jerusalem, and thus the ‘power’ and ‘reality’ of Christ. This paper examines the spatial strategies and branding of two such sites, the Holy Land Experience (Orland, Florida) and the Holy Land Tour (Eureka Springs, Arkansas).
ISSN:1475-5610
Contains:Enthalten in: Culture and religion
Persistent identifiers:DOI: 10.1080/14755610.2017.1339101