Communication theory: The Buddhist viewpoint
The Sri Lankan villager favours an indirect method to put across his message. This indirectness, inculcated mainly through the religio-social inheritance has made the population more "sympathetic responders to communicated messages". Communicators, if they are willing to adopt modern conce...
| Published in: | Media Asia |
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| Main Author: | |
| Format: | Print Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Routledge, Taylor & Francis Group
1986
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| In: |
Media Asia
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| Further subjects: | B
Sri Lanka
B Buddhisme B Sociologie de la culture B Sri Lanka Communication Buddhisme Sociologie de la culture B Communication |
| Summary: | The Sri Lankan villager favours an indirect method to put across his message. This indirectness, inculcated mainly through the religio-social inheritance has made the population more "sympathetic responders to communicated messages". Communicators, if they are willing to adopt modern concepts that do not run counter to Buddhist culture, will find it possible to reach their target audience who are receptive to change, proving that not only Buddhist society but "the communication environment itself must necessarily be in a state of flux". (DSE) |
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| ISSN: | 0129-6612 |
| Contains: | In: Media Asia
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