The 21st century media (r)evolution : emergent communication practices

Introduction -- The new mediaspeak : media language and terminology today -- Understanding the mediascape : philosophies and theories of emergent media -- Sorting myths and cyberbole from trends and tipping points -- The future of community and culture -- The future of journalism -- The future of ad...

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Bibliographic Details
Subtitles:The twenty-first century media(r)evolution
Main Author: Macnamara, Jim 1951-
Format: Print Book
Language:English
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Published: New York [u.a.] Lang 2010
Standardized Subjects / Keyword chains:B New media / Mass media / Socio-cultural change
B Media journalism / Future
B Enterprise / Advertising / Public relations / New media
Further subjects:B Mass media and culture
B Communication Technological innovations
B Mass media Technological innovations
Online Access: Table of Contents
Description
Summary:Introduction -- The new mediaspeak : media language and terminology today -- Understanding the mediascape : philosophies and theories of emergent media -- Sorting myths and cyberbole from trends and tipping points -- The future of community and culture -- The future of journalism -- The future of advertising -- Future media business models -- The future of public relations -- The future for organizations and business
Item Description:Includes bibliographical references and index
ISBN:1433109360