Religious Expression or Impression Management?: Disparate Purchase Motivations for Products that Feature Christian Messages and Symbols
In "consuming the spiritual," two disparate purchase motivations arise: some individuals "live out" their intrinsic values by purchasing religious products while other individuals buy the same products, reflecting their extrinsic values, in order to "fit in." This explo...
| Authors: | ; ; |
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| Format: | Print Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
2018
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| In: |
Journal of psychology and christianity
Year: 2018, Volume: 37, Issue: 4, Pages: 275-292 |
| Standardized Subjects / Keyword chains: | B
Christianity
/ Spirituality
/ Devotional article
/ Consumer society
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| IxTheo Classification: | CB Christian life; spirituality CH Christianity and Society |
| Summary: | In "consuming the spiritual," two disparate purchase motivations arise: some individuals "live out" their intrinsic values by purchasing religious products while other individuals buy the same products, reflecting their extrinsic values, in order to "fit in." This exploratory study investigated whether purchases of items that feature biblical messages or symbols are motivated more by conviction or impression management. Findings suggest that consumer groups with disparate purchase motivations exist for the same categories of Christian products. Findings also suggest two disparate motivations for those who choose not to purchase such products. This study is important in that it increases understanding of consumption in an understudied market. |
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| ISSN: | 0733-4273 |
| Contains: | Enthalten in: Journal of psychology and christianity
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