Der Massenkonsum: eine Psychologie der neuen Käuferschichten

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Bibliographic Details
Main Author: Katona, George 1901-1981 (Author)
Format: Print Book
Language:German
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WorldCat: WorldCat
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: Wien Düsseldorf Econ-Verl. 1965
In:Year: 1965
Edition:1. Aufl.
Standardized Subjects / Keyword chains:B Consumer behavior / Market psychology
B Consumer behavior / Mass consumption
B Market psychology
B Mass consumption
Further subjects:B Economy Society
B Investition, allgemein
B Konsumverhalten
B Konjunkturtheorien, Konjunkturforschung
Description
Item Description:Aus dem Amerikan. übers
Physical Description:407 S., graph. Darst.