Islamic branding as a tool for customer retention: antecedents and consequences of Islamic brand loyalty
| Autori: | ; ; |
|---|---|
| Tipo di documento: | Stampa Articolo |
| Lingua: | Inglese |
| Verificare la disponibilità: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Pubblicazione: |
2018
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| In: |
International journal of islamic marketing and branding
Anno: 2018, Volume: 3, Fascicolo: 1, Pagine: 1-14 |
| Altre parole chiave: | B
Islamic brand loyalty
B Corporate image B Aufsatz in Zeitschrift B Halal product characteristics B customer retention |
| ISSN: | 2055-0944 |
|---|---|
| Comprende: | Enthalten in: International journal of islamic marketing and branding
|
