Brand management in religious markets: the brand personality dimensionality of Islamic professional sports
| Main Author: | |
|---|---|
| Format: | Print Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2017
|
| In: |
International journal of islamic marketing and branding
Year: 2017, Volume: 2, Issue: 3, Pages: 180-199 |
| Further subjects: | B
sport brand personality scale
B Religious Branding B sport marketing B Aufsatz in Zeitschrift B Islamic sport branding |
| ISSN: | 2055-0944 |
|---|---|
| Contains: | Enthalten in: International journal of islamic marketing and branding
|
