Measuring the impact of marketing capability and market control beliefs on marketing strategy intention: a study on travel and tour agents in Malaysia

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Autori: Ahasanul Haque (Autore) ; Ahmed, Faruk (Autore) ; Abdullah Sarwar (Autore) ; Ali Shafiq (Autore)
Tipo di documento: Stampa Articolo
Lingua:Inglese
Verificare la disponibilità: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Pubblicazione: 2017
In: International journal of islamic marketing and branding
Anno: 2017, Volume: 2, Fascicolo: 2, Pagine: 134-155
Altre parole chiave:B travel and tour agents
B Islamic travel and tour package
B marketing strategy intention
B PLS
B Aufsatz in Zeitschrift
B Malaysia
B Islamic tourism
B partial least square