Measuring the impact of marketing capability and market control beliefs on marketing strategy intention: a study on travel and tour agents in Malaysia
| Autori: | ; ; ; |
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| Tipo di documento: | Stampa Articolo |
| Lingua: | Inglese |
| Verificare la disponibilità: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Pubblicazione: |
2017
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| In: |
International journal of islamic marketing and branding
Anno: 2017, Volume: 2, Fascicolo: 2, Pagine: 134-155 |
| Altre parole chiave: | B
travel and tour agents
B Islamic travel and tour package B marketing strategy intention B PLS B Aufsatz in Zeitschrift B Malaysia B Islamic tourism B partial least square |
| ISSN: | 2055-0944 |
|---|---|
| Comprende: | Enthalten in: International journal of islamic marketing and branding
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