Search Results - (cause OR case)-related marketing

The Rise and Stall of a Fair Trade Pioneer: The Cafédirect Story

Davies, Iain A. (Author) ; Doherty, Bob (Author) ; Knox, Simon (Author)

in: Journal of business ethics, 92 (2010), 1, Seite 127-147

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Exporting an Inherently Harmful Product: The Marketing of Virginia Slims Cigarettes in the United States, Japan, and Korea

Dewhirst, Timothy (Author) ; Lee, Wonkyong B. (Author) ; Fong, Geoffrey T. (Author) ...

in: Journal of business ethics, 139 (2016), 1, Seite 161-181

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Marketing Strategies and the Search for Virtue: A Case Analysis of The Body Shop, International

Hartman, Cathy L. (Author) ; Beck-Dudley, Caryn L. (Author)

in: Journal of business ethics, 20 (1999), 3, Seite 249-263

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The Philosopher Is Not Always Right: A Comment On "The Customer Is Not Always Right"

Borna, Shaheen (Author) ; Stearns, James M. (Author)

in: Journal of business ethics, 17 (1998), 1, Seite 39-44

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Moral self-signaling benefits of effortful cause marketing campaigns

Kliamenakis, Argiro (Author) ; Bodur, H. Onur (Author)

in: Journal of business ethics, 190 (2024), 2 vom: März, Seite 371-398

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Unethical behaviour in procurement: A perspective on causes and solutions

Badenhorst, J. A. (Author)

in: Journal of business ethics, 13 (1994), 9, Seite 739-745

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Stakeholders Management Systems: Empirical Insights from Relationship Marketing and Market Orientation Perspectives

de Madariaga, J. Garcia (Author) ; Valor, C. (Author)

in: Journal of business ethics, 71 (2007), 4, Seite 425-439

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Ethical myopia: The case of “framing” by framing

Singer, Alan E. (Author) ; Lysonski, Steven (Author) ; Singer, Ming (Author) ...

in: Journal of business ethics, 10 (1991), 1, Seite 29-36

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Ethical banking: The case of the Co-operative bank

Harvey, Brian (Author)

in: Journal of business ethics, 14 (1995), 12, Seite 1005-1013

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Thinking About Punishment (or the Lack of it): The Case of the Economic Meltdown

Shichor, David (Author)

in: Journal of business ethics, 147 (2018), 1, Seite 185-195

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Constructing marketing thought: the case of Islamic marketing

Koku, P. Sergius (Author)

in: International journal of Islamic marketing and branding, 5 (2020), 1, Seite 17-27

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Leitbilder gegenwärtigen deutschen Familienlebens: Methoden, Ergebnisse und sozialpädagogische Folgerungen einer soziologischen Analyse von 164 Familienmonographien

Wurzbacher, Gerhard 1912-1999 (Author)

Enke 1958

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"Marketing" God in Nigeria: the case of Christianity in Igboland

John, Obilor Iheanyi (Author)

in: Ephrem's theological journal, 13 (2009), 1, Seite 72-80

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Strictly for Evangelical Parenting Support? The Case of Mothers of Preschoolers (MOPS)

Crowley, Jocelyn Elise (Author)

in: Review of religious research, 54 (2012), 4, Seite 421-444

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Brand success: how the world's top 100 brands thrive and survive

Haig, Matt 1975- (Author)

Kogan Page 2011

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An Exploratory Cross-Cultural Analysis of Marketing Ethics: The Case of Turkish, Thai, and American Businesspeople

Burnaz, Sebnem (Author) ; Atakan, M. G. Serap (Author) ; Topcu, Y. Ilker (Author) ...

in: Journal of business ethics, 90 (2009), 3, Seite 371-382

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Modeling ethical attitudes and behaviors under conditions of environmental turbulence: The case of South Africa

Morris, Michael H. (Author) ; Marks, Amy S. (Author) ; Allen, Jeffrey A. (Author) ...

in: Journal of business ethics, 15 (1996), 10, Seite 1119-1130

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Religion - marketing's unwitting godparent: a case study of coffee branding and consumer loyalty

Ulrich, Michael Leo (Author)

Nomos 2019

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Religion - marketing's unwitting godparent: a case study of coffee branding and consumer loyalty

Ulrich, Michael Leo (Author)

Nomos 2019

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Religion - Marketing's Unwitting Godparent: A Case Study of Coffee Branding and Consumer Loyalty

Ulrich, Michael Leo (Author)

Nomos Verlagsgesellschaft mbH & Co. KG 2019

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