Search Results - "Cause-related marketing" :: IxTheo

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Factors affecting the effectiveness of cause-related marketing: a meta-analysis

Fan, Xiaojun (Author) ; Deng, Nianqi (Author) ; Qian, Yi (Author) ...

in: Journal of business ethics, 175 (2022), 2 vom: Jan., Seite 339-360

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Zwischen unternehmerischer Verantwortung und Greenwashing: eine Best Practice-Perspektive

Kläsener, Robert 1984- (Author)

in: Wirtschaftsethik

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Perceived Ethical Leadership Affects Customer Purchasing Intentions Beyond Ethical Marketing in Advertising Due to Moral Identity Self-Congruence Concerns

Van Quaquebeke, Niels (Author) ; Becker, Jan U. (Author) ; Goretzki, Niko (Author) ...

in: Journal of business ethics, 156 (2019), 2, Seite 357-376

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The Mediating Role of Moral Elevation in Cause-Related Marketing: A Moral Psychological Perspective

Zheng, Ling (Author) ; Zhu, Yunxia (Author) ; Jiang, Ruochen (Author)

in: Journal of business ethics, 156 (2019), 2, Seite 439-454

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Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial

Howie, Katharine M. (Author) ; Yang, Lifeng (Author) ; Vitell, Scott J. (Author) ...

in: Journal of business ethics, 147 (2018), 3, Seite 679-692

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The Detrimental Effect of Cause-Related Marketing Parodies

Sabri, Ouidade (Author)

in: Journal of business ethics, 151 (2018), 2, Seite 517-537

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A Text Mining-Based Review of Cause-Related Marketing Literature

Guerreiro, João (Author) ; Rita, Paulo (Author) ; Trigueiros, Duarte (Author)

in: Journal of business ethics, 139 (2016), 1, Seite 111-128

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Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing

Chang, Chun-Tuan (Author) ; Cheng, Zhao-Hong (Author)

in: Journal of business ethics, 127 (2015), 2, Seite 337-350

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The Impact of Moral Emotions on Cause-Related Marketing Campaigns: A Cross-Cultural Examination

Kim, Jae-Eun (Author) ; Johnson, Kim K. P. (Author)

in: Journal of business ethics, 112 (2013), 1, Seite 79-90

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Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making

Liu, Gordon (Author)

in: Journal of business ethics, 113 (2013), 2, Seite 243-263

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Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

Lii, Yuan-Shuh (Author) ; Lee, Monle (Author)

in: Journal of business ethics, 105 (2012), 1, Seite 69-81

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To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing

Vanhamme, Joëlle (Author) ; Lindgreen, Adam (Author) ; Reast, Jon (Author) ...

in: Journal of business ethics, 109 (2012), 3, Seite 259-274

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An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives

Liu, Gordon (Author) ; Ko, Wai-Wai (Author)

in: Journal of business ethics, 100 (2011), 2, Seite 253-281

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Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries

Liu, Gordon (Author) ; Liston-Heyes, Catherine (Author) ; Ko, Wai-Wai (Author)

in: Journal of business ethics, 92 (2010), 2, Seite 195-210

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A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study

Pirsch, Julie (Author) ; Gupta, Shruti (Author) ; Grau, Stacy Landreth (Author)

in: Journal of business ethics, 70 (2007), 2, Seite 125-140

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