Search Results - "Cause-related marketing" :: IxTheo

Search alternatives:
cause » case (Expand Search)

An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives

Liu, Gordon (Author) ; Ko, Wai-Wai (Author)

in: Journal of business ethics, 100 (2011), 2, Seite 253-281

Volltext (JSTOR)
Volltext (lizenzpflichtig)

Electronic Article

Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries

Liu, Gordon (Author) ; Liston-Heyes, Catherine (Author) ; Ko, Wai-Wai (Author)

in: Journal of business ethics, 92 (2010), 2, Seite 195-210

Volltext (JSTOR)
Volltext (lizenzpflichtig)

Electronic Article

Feedback