Isolated Environmental Cues and Product Efficacy Penalties: The Color Green and Eco-labels
The current work examines how cues traditionally used to signal environmental friendliness, specifically the color green and eco-labels, and influence product efficacy perceptions and subsequent purchase intentions. Across three experiments, we find that environmental cues used in isolation (i.e., g...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2017
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| In: |
Journal of business ethics
Year: 2017, Volume: 143, Issue: 1, Pages: 159-177 |
| Further subjects: | B
Color green
B Product packaging perceptions B Environmental cues B Eco-labels B Product efficacy B Category ambiguity B Categorization B Schema incongruity |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |