A Text Mining-Based Review of Cause-Related Marketing Literature
Cause-related marketing (C-RM) has risen to become a popular strategy to increase business value through profit-motivated giving. Despite the growing number of articles published in the last decade, no comprehensive analysis of the most discussed constructs of cause-related marketing is available. T...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2016
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| In: |
Journal of business ethics
Year: 2016, Volume: 139, Issue: 1, Pages: 111-128 |
| Further subjects: | B
Cause-related marketing
B Topic models B text mining |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |